WHAT DOES IT TAKE TO MOVE A BUSINESS FROM START-UP TO SUCCESS… AND BEYOND?
When Jacob Propstra sailed to America from the Netherlands in 1914, he had no idea his humble creamery would one day inspire Burgerville: an iconic restaurant chain still making a positive impact in the Pacic Northwest more than a century later. After one particularly disastrous beach retreat, Tom Mears, CEO, knew the company’s mission was in trouble. Discover the critical decisions Burgerville’s team took to build this mission-led business and laugh through several catastrophic mistakes to avoid. This business case-study includes thought-provoking questions to challenge aspiring entrepreneurs and seasoned CEOs alike.