Burgerville’s transformation to a mission-led company
Serve with Love (Paperback)
What does it take to move a business from start-up to success… and beyond?
When Jacob Propstra sailed to America from the Netherlands in 1914, he had no idea his humble creamery would one day inspire Burgerville, an iconic restaurant chain, still making a positive impact in the Pacific Northwest more than a century later. After one particularly disastrous beach retreat, Tom Mears, CEO, knew the company’s mission was in trouble. Discover the critical decisions Burgerville’s team took to build this mission-led business (and laugh through several catastrophic mistakes to avoid). This business case-study includes thought-provoking questions to challenge aspiring entrepreneurs and seasoned CEOs alike.